Quality Control: Solving Production Staffing Challenges

Production staffing is inherently difficult. It has always moved at breakneck speeds - from finding a creator that matches your exact service needs to finalizing all deliverables before an expected deadline. One of the biggest challenges companies face today is ensuring creator quality in such a short amount of time. We took a look at our historical data to see what trends in creative staffing we found on our platform and offer our insight on why it’s important.

The Need for Rapid Matchmaking

Nothing slows down a project more than endlessly searching for the right creator for a job. Maybe a creator matches some criteria, but other deficient experiences end up being a dealbreaker. When staffing your projects, the more specific you can be with what you’re looking for, the better your results. Being able to include things like subject expertise, industry experience, or viewing creator work samples shreds the time it takes to find someone. We discovered that people found the exact person they were looking for in their posting applicants by the end of the day, waiting an average of 25 hours for that person to apply. Finding the right creator quickly means you can move through the hiring process faster and worry less about hard deadlines, moving swiftly from concept to execution without unnecessary delays. Our historical data also shows that the time it takes to match people with creators on our platform has been cut in half as people unlock new ideas and tools that streamline production, such as the “Always-On Model” or an entire Talent Network at their fingertips. 

Additionally, brands have gone from making a hiring decision to signing a contract within a week. This is testament to the quick turnaround necessary in the world of creative content. Time is of the essence, and we understand the speed in which things must move for a production to be a success. We’ve seen plenty of creative workforces take to agile as a result, setting themselves up for efficient talent management.

Increased Creator Engagement and Applications 

This growing challenge of successful creator staffing is in part due to the rising amount of global talent. However, this challenge generates a positive by providing you with a more diverse pool of talent and an increased likelihood of finding exactly who you need. This evolving landscape of creative talent is reflected in the surge of applications per posting on Glimmer, with a 50% increase of applications between 2022 and 2023. Improvements to our creator applications have been built to anticipate the continued growth in demand, providing a deeper understanding of creator qualifications - as more applications will offer different perspectives. With such a stark increase in applications, defining your own parameters and how potential hires fit that mold are essential in decreasing hiring turnaround times. 

Empowering Collaboration

Beyond our statistics, creative staffing is meant to foster meaningful connections that transcend geographical boundaries. By providing a centralized hub where brands can articulate their visions and creators can showcase their talents, brands and creators alike can feel empowered in their collaborations. These go beyond borders as we've seen projects that have resonated with audiences on a global scale; and with the right creative staffing, thousands of creators can be sure that brands' stories are told. This is a key component of production staffing: finding the right talent that can breathe life into your creative ambitions. Once you do, you can make dream work.