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How Bloomberg scaled content production across its media enterprise

Bloomberg, the Global News provider and software company, wanted to build greater efficiencies around their content creation processes.

With Glimmer's Extended Enterprise Network feature, Bloomberg was able to organize their own network of creators for the Global company to then share these services. In addition, they were able to hire key talent both from Glimmer and internally. Teams at Bloomberg were then able to share reviews from fellow Bloomberg staffers, whether it was DPs, editors, motion graphic designers, or other pros who could capture the brand's essence through video storytelling.

With financial payments to outside talent hires becoming a complex problem globally, Glimmer’s accelerated payment platform consolidated payments into one place and organized by project, shoot, and department all with unique codes that directly correlate with Bloomberg's internal AP departments.

Bloomberg found so much value in our platform that they introduced us to more Bloomberg teams. The takeaway? Glimmer helped Bloomberg scale up while maintaining quality content and organization.

Challenges

  • How to efficiently source and hire talented production professionals across various divisions of the Bloomberg enterprise
  • How to coordinate and run the content machine smoothly across Bloomberg Digital, QuickTake, and Talk Team
  • How to ensure an accurate, timely, and streamlined payment process in order to maintain its content creation momentum

Services

  • Animator / Visual Effects Artist
  • Audio Storyteller
  • Commercial DP
  • Corporate Videographer
  • Creative Director
  • Digital Content Creator
  • Documentary DP
  • Drone Operator
  • Editorial Photographer / Photojournalist
  • Field Producer
  • Fixer
  • Gaffer
  • Graphic Designer
  • Hair and Make-up Artist
  • Immersive/Spatial Video Capture
  • Line Producer / On-Location
  • Motion Graphics Designer
  • News Shooter / Video Journalist
  • Non-Fiction Film Director
  • On-Air Reporter / Host
  • Podcast Producer
  • Production Assistant
  • Production Company
  • Production Coordinator / Crewing
  • Reporter / Journalist
  • Senior Editor
  • Senior Producer / Project Manager
  • Series Producer / Show Runner
  • Sound Designer
  • Sound Mixer
  • Transcriber
  • Translator
  • TV News Producer
  • Video Editor - Commercial
  • Video Editor - Documentary
  • Video Editor - News

Selected Work

Bloomberg Government

Bloomberg Law

Bloomberg Tax & Accounting