Glimmer it the best global production solution. Nothing else compares. It streamlines our work, allows us to move faster, and frees us up to focus on the things that really matter. I don’t know what we’d do without it.
Meta uses Glimmer to manage global content and creative services across all its brands.
Launching creative campaigns across multiple teams, brands, and aesthetics can be daunting, from allocating budgets and onboarding vendors to finding the right creatives for each campaign across product marketing, communications, content, design, and events.
Meta began using Glimmer in 2018 to produce short films for IGTV on @Instagram, the largest social media account in the world. Over the past five years, Glimmer has become Meta’s creative vendor management system of record for the business units behind the launch of Reels, Oculus, Threads, @creator, @design, @metaforbusiness, @instagramforbusiness, Ray-Ban Meta, Internet.org, and other strategic initiatives.
Glimmer also powers Meta’s creator campaign infrastructure, whether managed directly or through partnerships with global influencer agencies. Through Glimmer Managed Service, Meta efficiently onboards, contracts, and pays thousands of creators, all within one scalable platform that streamlines management, tracking, and execution.
Challenges
- How to execute large-scale creator campaigns globally in just weeks.
- How to simplify procurement and manage budgets efficiently across departments, vendors, and regions.
- How to scale onboarding, contracting, and payments for creators, including those represented by agents.
- How to hire freelance video producers in remote locations anywhere in the world.
Services
- Animator / VFX
- Commercial DP
- Content Strategist
- Copy Editor
- Corporate Videographer
- Creative Director
- Digital Content Creator
- Director
- Documentary DP
- Drone Operator
- Editor
- Editorial Photographer
- Graphic Designer
- Hair and Make-up Artist
- Illustrator
- Influencer
- Journalist
- Line Producer
- Motion Graphics Designer
- Portrait Photographer
- Post-Production Manager
- Production Company
- Reporter / Host
- Social Media Producer
- Sound Designer
- Sound Mixer
- Translator
- Video Journalist
- Voice-Over
- Writer
Creator Campaigns
Meta taps Glimmer’s managed service offering for onboarding, negotiating contracts, and hiring of creators around the world, whether for campaigns that are a few creators a week to 1000s of creators a week.