Glimmer it the best global production solution. Nothing else compares. It streamlines our work, allows us to move faster, and frees us up to focus on the things that really matter. I don’t know what we’d do without it.
Meta uses Glimmer for their content and creative services needs globally, across all their brands.
Launching creative campaigns with multiple teams, brands and aesthetics can be daunting, especially figuring out allocating budgets, onboarding vendors and finding the right creatives for each campaign across product marketing, communications, content, design, and events.
Meta began using Glimmer in 2018 to help produce short films for IGTV on @Instagram, the largest social media account in the world. Over the past 5 years, Glimmer has become the creative vendor management system of record across for business units in charge of the launch of Reels, Oculus, Threads. @creator, @design, @metaforbusiness, @instagramforbusiness, Rayban Meta, Internet.org, and other strategic initiatives.
Glimmer also acts as the infrastructure behind Meta’s creator campaigns whether executed independently or in partnership with global influencer agencies. Glimmer Managed Service is used as the scalable solution for large-scale creator campaigns to onboard, negotiate contracts, and pay 1000s of creators leveraging one platform that manages and tracks everything.
Challenges
- How to execute large-scale creator campaigns globally in a matter of weeks.
- How to simplify procurement and manage budgets efficiently across departments, vendors and geographies
- How to scale onboarding, negotiating contracts and paying creators even when they have agents
- How to hire freelance video producers in remote locations across the planet
Services
- Animator / VFX
- Commercial DP
- Content Strategist
- Copy Editor
- Corporate Videographer
- Creative Director
- Digital Content Creator
- Director
- Documentary DP
- Drone Operator
- Editor
- Editorial Photographer
- Graphic Designer
- Hair and Make-up Artist
- Illustrator
- Influencer
- Journalist
- Line Producer
- Motion Graphics Designer
- Portrait Photographer
- Post-Production Manager
- Production Company
- Reporter / Host
- Social Media Producer
- Sound Designer
- Sound Mixer
- Translator
- Video Journalist
- Voice-Over
- Writer
Creator Campaigns
Meta taps Glimmer’s managed service offering for onboarding, negotiating contracts, and hiring of creators around the world, whether for campaigns that are a few creators a week to 1000s of creators a week.