About
Regardless of the outlet, and the tech specs, I believe that telling a compelling story in a truthful manner is what generates engagement from the viewers.
My passion is to connect with people, places and stories, and share those stories thru my unique way of seeing the world, using all my expertise and tools to achieve this goal.
My name is Francisco, but I go by Paco (it´s like Williams being called Bill).
I have been shooting film and video since 1997 (I started young) and audiovisual has always been my passion.
I learned video with analog media. Then, I went to film school, where I specialized in Cinematography. After working in several production companies, and jumping between positions, from camera operator to Editing, to producing, I finally founded a production company of my own. That production company grew into 3 divisions: a rental house, a post boutique, and a content creation studio.
For more than a decade I have been involved in the storytelling process of projects of all sizes: from commercials to short films, music videos, feature films and documentaries. Regardless of the size of the project, or the outlet, I strongly believe that the purpose and intent are key to create engaging videos..
In the recent years, I have specialized in creating short pieces for online, mobile and social, where you need to hit the high key points of stories, fast, and with the most impact.
Here is a very short and quick overview of my expertise:
Film School graduate. Have been doing Advertising, short films, documentaries and fiction for the last 20 years.
Experience:
As Director:
-over 8 Music videos in main Latin Tv Networks
-Over 20 TV Commercials
-Over 20 Corporate videos
- 1 Feature Film Documentary
As Director of Photography
- 20 years of experience. Have worked in all formats, brands and cameras.
-RED certified Expert
-KODAK film student schollarship (1999)
-2 Telly Awards
-2 Feature FIlm DOcumentaries
-1 Animated Feature Film
-Over 20 Social Media pieces
As a Colorist / Post Producer
-1 animated Feature film (El Secreto del Medallón de Jade, available in NetFlix)
-6 Award winning short films
-1 Feature film "Aversión"
Awards:
-Telly Gold Award winner
-Telly Silver Award winner as a D.o P.
-Bronze Silver Award Winner as D.o.P
-3 times Bronze silver Award winner as Director (add campaigns)
-Co - Investment grant for film production by the Mexican Culture Ministry