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Creating videos for the world’s most popular social media channel

Meta teamed up with Glimmer for an on-demand solution to source filmmakers, editors, digital strategists, talent, and influencers worldwide. They hire creators to tell social media stories for their owned and operated channels @instagram and @creators.

They needed to produce original content at the fast pace of any social video publisher while streamlining the process of bringing creators on board and compensating their established In-Network creators.

Instagram, the most popular social account in the world with 650 million followers, makes compelling content showcasing its diverse and fascinating community in series such as #HiddenGems and #Advocates.

Glimmer simplifies the process of hiring creators for our growing video operation.

Alina Grosman, Producer, Instagram


  • How to hire freelance video producers in remote locations across the planet
  • How to quickly onboard and manage a freelance producer network
  • How to pay creators all over the world
  • How to iterate faster on new content channels, verticals, and themes
  • How to scale while maintaining stylistic consistency


  • Animator / Visual Effects Artist
  • Audio Storyteller
  • Commercial DP
  • Content Strategist
  • Copy Editor
  • Copywriter
  • Corporate Videographer
  • Creative Director
  • Digital Content Creator
  • Documentary DP
  • Drone Operator
  • Editorial Photographer / Photojournalist
  • Graphic Designer
  • Hair and Make-up Artist
  • Illustrator
  • Influencer
  • Line Producer / On-Location
  • Motion Graphics Designer
  • News Shooter / Video Journalist
  • Non-Fiction Film Director
  • On-Air Reporter / Host
  • Portrait Photographer
  • Post-Production Manager
  • Production Company
  • Reporter / Journalist
  • Social Media Producer
  • Sound Designer
  • Sound Mixer
  • Translator
  • Video Editor - Commercial
  • Video Editor - Documentary
  • Video Editor - News

Selected Work

Mini Documentaries

Portrait Photography

Sound Design