Powering your social media channel with digital video
Verizon needed a consistent stream of 20 original, authentic video stories per month, tailor made for a US Facebook audience, for their Yahoo In the Know channel. Instead of hiring a large production company or sending video producers around the countries to produce the stories, Verizon partnered with Glimmer Studios. Glimmer Studios developed a style guide and manages all aspects of the production, editing, and hiring local video teams for filming.
Challenges
- How to tell original stories at a monthly cadence
- How to tell stories remotely saving time and money flying crews around the world
- How to manage a video production from hiring filmmakers on the ground to editing
Challenges
Challenges