Hope Danmark Nutrition Video Training Videos
English Translation: (Change your diet! Life and food are good! Be healthy with your
family! Feed well and be healthy with your family!)
Genre: Edutainment
Duration: 3 video shows each 15-30 minutes including ads and breaks.
Objective: To improve the health status of the target group by using creative
information methods about healthy food and how to prepare a nutritious diet.
Target audience: Hope Danmark wishes to link this project to its other activities in
Kamuli District. Hence, the target audience is primarily from there.
Primary target group:
33 Neighbourhood Assemblies with 30 people each. Minimum 900 people.
240 families and teachers divided in 3 schools in Kamuli and Buyende Districts.
Local leaders and role models in 13 Sub-counties. 65 people.
27 parish churches with a minimum of 50 people. 1350 people.
Secondary target group:
General population. Families, youth, and children.
Waiting for patients in health centers
Consolidated health outreaches
Schools
Public gatherings
Demographics/Psychographics: Busoga region in districts of Kamuli, Buyende, Jinja,
Bugiri and Mayuge with Lusoga as the main language.
Deliverables: 3 videos with each running for 15-30 minutes. These 3 videos will be 3
different episodes showcasing a variety of nutritional food sources which is available in
communities in Busoga i.e. 1) food from the garden, 2) food from the market in a trading
center & food from the roadside 3) food from a school garden.
- Corporate Videographer
- Video Editor - Documentary
- Production Company
- Drone Operator
- Creative Director
- Motion Graphics Designer