Creative director and original content creator. Extensive experience in both integrated campaigns and audience development. I’m seamlessly able to transform strategic opportunities into best-in-class content solutions, while leading, inspiring and motivating teams; win new business and open the eyes of clients with big integrated ideas. As Head of Content, I’ve been responsible for developing complex ecosystems for brands, including concept, writing, team management, production, distribution, budgets, and performance. I always find the means to provide me and my team with a deep understanding of cultural insights; connecting brands, audiences, and communities.
I had the privilege of working with companies such as AT&T, Telcel, Peugeot, Mazda, Televisa, Univision, NBA MX, Colombina and many more.
Partner and content lead of CÁSCARA, a design and production company of biodegradable packaging.