Women Leading Community Behavioural Change in Lyari, Karachi
This is Saima, one of many IPC workers from Karachi. Trained by Greenstar Social Marketing, Saima, is leading behavioural change in her community. As part of Greenstar Social Marketing’s interpersonal communications team, she visits house to house to counsel women on health-seeking behaviour and family planning. Lovingly called Sitara Baji, (the community star) by women, Saima has won the hearts of her community.
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