Produced for Genuine
Wellness TruFood - Raw-Inspired Living Nutrition for Dogs & Cats
I helped to produce this piece, and then directed it and oversaw the editorial and fx process. For this anthem video, we wanted to communicate two key messages - that the employees at Wellness are also pet lovers who are deeply dedicated to the cause of the company, and the cause itself - providing the freshest, most pure and healthy food for pets everywhere.
- Commercial DP