Gen Digital - Human Storytelling
Owners of Norton, LifeLock, and Avast, Gen Digital needed to grab the attention of a new generation of digital citizens through human-centric stories. Driven by audience insights and the client's robust history in their space, we changed the voice and direction of the client's blog and social to move away from messages of warning and anxiety and into culture-aware stories about people and the world around us.
- Creative Director
- Senior Editor
- Social Media Producer
- Copy Editor
- Copywriter