#mygirls Campaign Sizzle
I both directed and produced this campaign with locations that were all over the world from Honolulu to London. In total we produced 6 digital films for this Adidas campaign.
- Creative Director
- Production Company
New York, NY, USA
$500 - $1250 / Day
Request QuoteIf you wander around the parks on the Lower East Side of Manhattan on a nice Saturday you’ll probably catch an ear-full from a short, exotic looking, loudmouth outfielder – meet Kanyessa McMahon, Lower East Side softball legend and multimedia guru. Born in New York City but cultivated in London and Los Angeles, her habitat consists of the land below 13th street and rarely will she venture into foreign territory Uptown (unless it is for work!) or on the subway. Kanyessa's bachelor’s of arts in Photography from Pratt Institute and two graduate degrees from New School in Media Studies and Media Management make her a triple threat in the ever-changing world of mass media. Although her experience working both in the USA and Globally with top tier athletes and entertainers is where she has really cut her teeth. Kanyessa has directed and produced over 450 pieces of digital film content, including being the director of Adidas Women's #mygirls campaign, as well as, 3000 pieces of editorial content over the course of her career. Kanyessa has 10+ years of experience working with the worlds leading brands in sports, lifestyle and youth culture; helping to shape their voice and create authentic content and marketing campaigns that have been highly successful. When not working McMahon is busy basking in the companionship of her husband Liam, her son Daschel Tennessee Sharkey and their mischievous old dog Jasper Pirate Delancey McMahon!
I both directed and produced this campaign with locations that were all over the world from Honolulu to London. In total we produced 6 digital films for this Adidas campaign.
Production Support
Miscellaneous