About
I am the owner and creative director at ReelSmart Productions. Over the past decade, I have singlehandedly built a full-service video production and marketing business from the ground up, in the highly competitive NYC digital media market. My video products have consistently delivered the marketing results my clients have sought – from helping startups raise millions in capital to helping books reach New York Times Best Seller status.
As an agency owner, I’ve amassed expertise in both the business and creative sides of production. Creatively I can work as a one-man-band, or assemble and direct production crews and other teams of creatives to execute the perfect product for my clients. My skill set spans the full production gamut: developing the strategies and creative concepts, scripting, locations and talent, directing, shooting, editing, animation, and promotion.
But this is only part of what I do. At bottom, I’m not only a video producer but a marketer. I create digital marketing assets and show my clients how to use them strategically across their websites and social media to build audience, boost traffic and dwell time, and increase conversions. I have extensive experience creating content for every stage of the sales funnel including brand videos, social content, explainers, testimonials, Q&A, and product videos and more.