FIBA Basketball World Cup 2023 || NOTHING ELSE MATTERS
In anticipation of the FIBA Basketball World Cup of 2023, FIBA launched their campaign “Nothing Else Matters”, headlined by global superstar Luka Doncic, China's anchor Zhou Qi and two host countries' heroes - Philippines' ace Jordan Clarkson and Japan's leader Yuta Watanabe. We produced the China line, merging Zhou Qi’s personal off-season life with his unique on court talent, designing the tai chi and basketball choreography of the piece to align with the global campaign.
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