Ronzoni "Pasta Evangelista"
The hub of this campaign from Millennium Communications is a seven-episode cooking show, starring Pasta Evangelista, kitchen diva. The series is cross-promoted with e-mail marketing, a Facebook tab and a youtube channel. Pasta Evangelista is also a key part of “It Pays to Eat Pasta” a microsite full of recipes, coupons, new product info and more.
- Copywriter
- Creative Director