Mattel Youtube Content
I conceptualized, and produced, promotional video content for Mattel Toys (Barbie, Hot Wheels, American Girl, Thomas & Friends) on YouTube and Instagram. I wrote SEO copy for titles/descriptions, developed a social strategy to boost traffic, and managed social media programs. Conducted influencer outreach, integrated UGC, created content calendars, collaborated on branding and produced data reports on traffic and growth. Managed community interactions and monitored social media trends.
- Production Coordinator
- Social Media Producer