Washington, DC, USA
$700 - $1000 / Day
Request QuoteFor 20 years, Keith has written, produced and directed broadcast and digital media for a variety of clients. Both a creative and strategic thinker, he’s led initiatives on diverse projects for clients such as Discovery Channel, truTV, Procter & Gamble, OgilvyPR, Marriott International, Thomson Reuters and the National Park Service. His creative leadership has garnered him more than 30 industry awards, including an Emmy.
Produced for Discovery Networks
Investigation Discovery (ID) needed a way to blend the Sonic brand with ID's "Guilty Pleasures" campaign, so they asked Sapling to concept a spot that stayed true to both brands. Merging intrigue and humor, I wrote and produced the spot with great success and accolade from both ID and Sonic.
After producing a piloted season 1, the National Education Association asked us to come back another season of the popular What Not To Wear-styled web series. This time we brought in Nordstrom Rack and it was hosted once again by Rosana Vollmerhausen. This year, the series profiled Delaware educators’ clothing and style needs as they relate to their jobs and personal challenges.
This humor-filled piece leveraged Residence Inn’s sponsorship of golf pro Michael Putnam. By making a mini golf course out of a hotel property, it showcases the hotel’s amenities while promoting the sponsorship. As an extension of the social media campaign, Michael’s offered various practice routines he uses to keep focused while traveling.
Produced for Discovery Education
TeenDrive365 is an annual video competition for high schoolers. Teens across the US submit their safe driving videos and the winning idea gets re-made into a national, broadcast PSA. That’s where Sapling comes in! Collaborating with the original team from pre-production, all the way through final post-production decisions, we bring the complete, week-by-week experience of production to the team.
OgilvyPR asked me to create these social media videos for the American Chemistry Council’s “Plastics Make it Possible” campaign. These short knolling videos helped showcase the role plastics play in transporting food from stores to lunchrooms. A marked success, the videos increased website traffic and drove up sweepstakes entries.
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