Adidas - From Sport to Street TikTok Campaign
The Process The project’s objective was to capture a relaxed essence that resonates with individuals embracing Gen Z’s interests and hobbies. We left behind the sports-related themes and instead portray the brand as an embodiment of streetwear culture. The Result 9.60% Conversion Rate 615K+ Impressions
- Digital Content Creator
- Creative Director
- Content Strategist