Jacob
Care institution Sint Jacob Foundation approaches care 'differently' and shows this in the short film 'Jacob'. The video is not a traditional commercial, but a 12-minute short feature film. The film is intended for employees, carers and family members of elderly people with dementia. In the video you can see that it is no longer safe for protagonist Jacob to live at home, because he is becoming increasingly demented. His children take him to a residential care center of the Sint Jacob Foundation, which gradually changes into his new 'home'. The film Jacob is part of the longer-running campaign 'Hart voor Zorg', with which Sint Jacob expressly wants to communicate that they want to give the elderly 'much more space to remain themselves'.
- Non-Fiction Film Director
- Creative Director