"I´ll stay an extra day"! (Cablevisión, open tv, social media)
The objective of this project was attracting people from all over the country to visit Mexico City in the weekend since it offers millions of attractions for everybody.
- Creative Director
Mexico City, CDMX, Mexico
$600 - $1500 / Day
Request QuoteI´m a freelance creative director and have been working for the industry for more than 15 years. I have worked in Ogilvy, Terán TBWA and JWT (among others) as a copywriter and creative director. I am an expert in creating concepts, campaigns, strategies and scripts for diverse areas such as corporate and artistic. I am an editor also and a Spanish-English translator. I am also an author of 4 children books and now planning to publish the 5th. Letraeme is the name of my little company.
The objective of this project was attracting people from all over the country to visit Mexico City in the weekend since it offers millions of attractions for everybody.
The idea here was to demonstrate that everyone thinks differently so if you, as a client, want to know about consumers you have to act different and ask them diversely.
This video was for the inauguration of the Foto Museo Cuatro Caminos. There was a lot of expectation so the ideas was to communicate so through a hole in a wall. The slogan is: "Everything is to be seen"
Production Support
Miscellaneous