Produced for Auto Engineering
Producer / DP / Director / Editor This business needed to attract more clients and were thinking to "just make content" for social media but didn't have an idea of how to do that. They hired me to help figure that out. I created this idea to put the shop in an elevated position of being experts, while also being very friendly and open to the audience watching, talking with them and not down to them if that makes sense. The look and feel is all intentional: I wanted people viewing it to feel that they were a fly on the wall or that they were there with us doing the job. Anti-goals were to make it stiff, or talking down the audience - the audience would be carried with us as if they were a friend.
We focused this video on one of the most complex jobs that all of these e46 generation M3's need and tried to break it down so that if you wanted to try and attempt this you could, but if you didn't, you got to know the shop and the mechanic, Emil, so well that you would be inclined to call the shop to have Emil do it for you.
We created a youtube channel, uploaded this film that I wrote, directed, produced, filmed and edited, and the youtube algorithm took it from there. It did 20k views within 2 weeks and gained them about 250 followers with over 100 very positive comments.